Science in service of great sex.
VERBAL BRANDING + DIGITAL + SOCIAL
Crafted by the same scientific team that developed Viagra, Vella is giving women power over their pleasure. It’s a topical serum that helps make every cis-woman’s body primed, poised––ready for the best orgasms of her life.
As the lead writer on Vella, I crafted the verbal identity, site, packaging, brand video, and more. I really got to flex my biggest writing talent––making sensory language work hard and smart.
I (hopefully) succeeded in helping to create a brand that balances being sexy with scientific prowess. I stayed far away from the abyss of corny tropes about sexuality (no ‘The Big O’ language allowed) or getting too brainy / boring about the formulation behind the product.
