The design skills to thrill are now for everybody.

VERBAL BRANDING + DIGITAL + SOCIAL

Unless you’re a designer, Adobe Creative Suite can be a pretty unwelcoming place. Luckily, there’s Projector. A powerful platform crafted for everyone to create with confidence, without sacrificing style.

Projector came to Character for all the branding fixings––and I led writing for web, social, and video. For all touch points, I worked with design to balance the need to show Projector’s deep skill set with a positive, immersive energy that would welcome people into a larger creative community.

I’m especially proud of translating my early start in social media management into creating the social strategy for Projector. It was the very first social strategy ever sold at Character (I ‘expanded the scope’ as new business would say 😉)

Take a gander at Projector’s IG for more of the work.